Womens Bras and Celebrity Endorsement, Does it Grow Lingerie Sales?
With the womens underwear market packed full of a hefty range of womens underwear brands ranging from affordable and inexpensive to designer and couture designer, the battle for the most market share is getting harder and harder.
The womens underwear market including bikinis and hosiery is worth over 2 billion pounds within the UK. With such a big market the number of womens bra and underwear brands who are using well known celebrity endorsements have noticed an uplift. The very latest celebrities to put their face and bodies to womens underwear brands include Mel B from the original Girl Power group the Spice Girls, Jordan and footballer wife Louise Redknapp.
The Spice Girl, Mel B signed a lucrative with women’s underwear brand Ultimo for a big half a million pounds. The pop singer Mel B has been working out in the gym to show off her 6 pack in the press shots for the new range of ultimo bras. Melanie follows in other celeb footsteps. Another famous pop singer that modeled for a lingerie company is the striking Louise RedKnapp, she modeled for Triumph. The hike in lingerie sales for the knicker and bra brands using female celebs to endorse their bras have worked. Find bras from the top online retailers online.
An endorsement will work well when the underwear firm teams itself up with a celebrity who has the same values and beliefs and is a great match to the product and the knicker and bra brands target consumers.
